CECI ES ARDEN'S
Arden’s Fine Art Gallery and Custom Framing, 1631 W. Alabama, will host the Members’ Show and Sale for the Pastel Society of Southeast Texas [PSST] Saturday, September 8 through Saturday, September 29. The Artists’ Reception will be Saturday, September 8 from 5 to 7 p.m., with an awards presentation beginning at 5:30 p.m.
By way of introduction, here is a history of Arden’s, plus framing and discount information from owner Amanda Hoak.
A history of framing excellence
Arden’s was founded in 1959 by Arden Hoak with a goal to provide conservation quality framing in an industry, and city, where conservation was not the norm. Arden’s son Keith Hoak took over the family business in 1979. On Keith’s death in 2015, his daughter Amanda Hoak took the reins of the business.
“My grandfather knew that a frame must not only enhance the art, but also must protect it for the future,” says Amanda. “My father embraced the same philosophy and that is the same principle we endorse at Arden’s today. Many shops now are conscious of protection as essential, but Arden’s was ahead of its time, and we have stressed conservation – as well as proper style -- framing from the beginning.
At Arden’s, we love to support local artists and are very pleased to partner with the Pastel Society of Southeast Texas to present its Members’ Show and Sale during the month of September. We look forward to meeting all the artists and providing a space to display the work of PSST members to visitors, clients, the interior design trade and collectors throughout Houston.”
The art of framing a pastel
As Arden’s has pastel artists featured in its gallery, Amanda says she often spends time educating collectors as well as framing clients about the medium. “Pastels are often misunderstood or even under appreciated in galleries,” she says. “Pastels are not delicate – malleable, yes – and moveable, but because pastels are pure pigment, they don’t lose their color or their timeliness. However, because they are malleable, special care must be taken in the framing.”
With almost 60 years of framing, Arden’s has tried-and-true tenets for framing:
Different framing considerations
Amanda says that clients have different decisions to make when selecting a frame, such as:
Arden’s Fine Art Gallery and Custom Framing
1631 W. Alabama, Houston, Texas 77006
Tuesday to Friday, 9 a.m. to 6 p.m. and Saturday, 9 a.m. to 3 p.m.
Closed Sunday and Monday.
For information or help in submitting a work on the show submit website,
contact Sunny McKinnon at 713.906.8736 or email@example.com.
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