Do you enjoy writing and want to promote your art? One easy way is guest blogging. It drives traffic to your website, getting fresh looks at your art. Carolyn Hancock partnered with TheArtMarketingBlog and Flootie.com with "How I Got New Subscribers to My Newsletter. " Flootie.com is an effective and innovative tool in art marketing. Recommend you give them a look.
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Good ideas and excellent free resources. It's great to have that little bit of extra help in trying to market our artwork. Hubspot is one of those, with today's blog furnishing links to helpful websites. I played with PlaceIt, dropping one of my paintings into the template you see on the left. Canva might be useful in designing your website or logo, and ColorPicker's name is explanatory. Many of these are free and super easy. Why do you paint? Surely each of us paints with the ultimate goal of selling. The person who loves your painting enough to take it into his home is your collector. Even family and friends are your collectors; they show your work in their home, they tell their friends. Family and friends can be an insider's network dream. How do you KEEP those collectors throughout your art career? Read this article by Jack White, Making and Keeping Collectors for a Lifetime. You might want to follow the advice of this brilliant Texan. Jack White is one of the most respected contributors to Fine Art Views, a daily newsletter from FASO. How do I price my art? Am I too high, too low? What's fair? Some artists use a price per square inch, i.e. a 9x12 inch painting, 108 square inches, $3.00/sq inch, would be priced at $324. Some artists use a set price per size of painting, i.e. a 9x12 painting is priced at $350. A third factor might be amount of time, but that formula would be unique to each of us. Another option is "what will the market bear?" Brian Sherwin in Fine Art Views newsletter addresses this issue from another angle in his article Tapping the Lower Art Market: Affordable Art. |
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