Arden’s Fine Art Gallery and Custom Framing, 1631 W. Alabama, will host the Members’ Show and Sale for the Pastel Society of Southeast Texas [PSST] Saturday, September 8 through Saturday, September 29. The Artists’ Reception will be Saturday, September 8 from 5 to 7 p.m., with an awards presentation beginning at 5:30 p.m.
By way of introduction, here is a history of Arden’s, plus framing and discount information from owner Amanda Hoak.
A history of framing excellence
Arden’s was founded in 1959 by Arden Hoak with a goal to provide conservation quality framing in an industry, and city, where conservation was not the norm. Arden’s son Keith Hoak took over the family business in 1979. On Keith’s death in 2015, his daughter Amanda Hoak took the reins of the business.
“My grandfather knew that a frame must not only enhance the art, but also must protect it for the future,” says Amanda. “My father embraced the same philosophy and that is the same principle we endorse at Arden’s today. Many shops now are conscious of protection as essential, but Arden’s was ahead of its time, and we have stressed conservation – as well as proper style -- framing from the beginning.
At Arden’s, we love to support local artists and are very pleased to partner with the Pastel Society of Southeast Texas to present its Members’ Show and Sale during the month of September. We look forward to meeting all the artists and providing a space to display the work of PSST members to visitors, clients, the interior design trade and collectors throughout Houston.”
The art of framing a pastel
As Arden’s has pastel artists featured in its gallery, Amanda says she often spends time educating collectors as well as framing clients about the medium. “Pastels are often misunderstood or even under appreciated in galleries,” she says. “Pastels are not delicate – malleable, yes – and moveable, but because pastels are pure pigment, they don’t lose their color or their timeliness. However, because they are malleable, special care must be taken in the framing.”
With almost 60 years of framing, Arden’s has tried-and-true tenets for framing:
Different framing considerations
Amanda says that clients have different decisions to make when selecting a frame, such as:
Arden’s Fine Art Gallery and Custom Framing
1631 W. Alabama, Houston, Texas 77006
Tuesday to Friday, 9 a.m. to 6 p.m. and Saturday, 9 a.m. to 3 p.m.
Closed Sunday and Monday.
For information or help in submitting a work on the show submit website,
contact Sunny McKinnon at 713.906.8736 or firstname.lastname@example.org.
The show is not juried. So, there’s no worry of getting the dreaded not-accepted email. Every member who enters is in. That said, it doesn’t mean you should send in something of which you are not proud. Rather, stop and look for the best in your portfolio – or start something new. When you’re ready, pick out one or two or three possibilities. Call a friend. Consult. Go to a critique session. Maybe your painting is perfect. Or maybe one comment can change it from fine to amazing. It can happen.
Then, you’re ready for a frame. Choose one that complements your painting. We all know how the right frame can make a big difference*.
Right now, sit down and write these dates on your calendar:
Also, make note of Arden’s Fine Art Gallery and Framing address – it’s 1631 W. Alabama, in the heart of the museum district, and it’s where you’ll drop off your work on the Tuesday after Labor Day. Stop in any time over the summer. I think you’ll find that Arden’s setting is ideal for showing off our pastels as it is light, bright and airy with white walls.
I hope all PSST members will join in the celebration. The artists’ reception will be fun and when you see all our beautiful pastels hanging side by side, you – as I do when I see Magritte’s pipe – will smile.
*Of note: Arden’s, known for their framing expertise, is offering a 20% discount to all PSST members on work that will be in the Members’ Show and Sale. The shop has almost 2,000 different frame styles to choose. Just be sure and tell the owner Amanda Hoak that you are a PSST member and be certain to give her two to three weeks lead time to get the work done.
By Sunny McKinnon, Co-chair Members Only Exhibition
PSST Blog is written by Carolyn Hancock