Use your name for your website
You are an artist. You and your work deserve a website. Maybe it's a Christmas gift from your spouse, your family, maybe to yourself. But let this busy time of year lead you to starting the new year with a place of your own to hang your work: your website.
Jason Horejs of Xanadu Gallery writes well thought out blogs. Today's is like singing Jingle Bells, in line with your PSST president encouraging you to venture into website land.
On to the fun part of deciding on a name. Jason says, "as an artist, you are your brand. When collectors see your work, they are going to feel a connection to you, the artist, even if they have never met you. Art is a pure form of communication – your vision is going through the viewer’s eyeballs, straight into his brain, and is going to stir an emotion. The connection is going to feel very personal, and that collector is going to want know your name, not your business name."
His advice is to use your own name for your website. Please take time to read his blog: "Because you are your brand, I recommend keeping the spotlight on yourself. Use your name on your cards, your brochures and your portfolio. Try to get a website URL that includes your name. The more your buyers see your name, the more they’re going to remember you." Read more ....
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